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Outdoor retail email design

Lifecycle emails and sign-up pop-ups for Black Diamond

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Black Diamond Equipment

Designed by Victoria, Creative Director

  • Email design
  • Abandoned cart
  • Win-back
  • Pop-ups
  • Outdoor

The two lifecycle emails

  • Black Diamond abandoned-cart email in German. Inside a heavy black frame, a smiling skier in a turquoise jacket holds a ski towards the camera under the headline “Hast du nicht etwas vergessen?”. Below are a short note to the customer, the basket with a down hoody and insulated trousers at €300 each, an orange button to continue shopping, and three recommended products, each with an orange buy button.
    Abandoned cart Opens on “Hast du nicht etwas vergessen?” (“Didn’t you forget something?”), shows the two items still in the basket with their prices and one button back to it, then three suggestions under “Das könnte dir auch gefallen” (“You might also like”).
  • Black Diamond win-back email in German. Inside a grey frame, a hiker with a red pack and a climbing helmet looks out over snowy mountains under the headline “Es ist Zeit, mal wieder neue Wege zu entdecken!”. Below are a short message, an orange “Los geht’s!” button, three photo tiles labelled Klettern, Ski and Trail, four new products with prices, and an orange button to see everything new.
    Win-back For customers who have gone quiet: “Es ist Zeit, mal wieder neue Wege zu entdecken!” (“It’s time to discover new paths again!”), three photo tiles into the climbing, ski and trail ranges, and four new products.

Newsletter sign-up pop-ups

Two versions of the same sign-up, shown over a product page the way a shopper meets them. Both ask for a first name and an email address, with a consent box and an orange button.

  • Black Diamond product page for a hoodie, dimmed behind a sign-up pop-up. The pop-up shows two climbers on snow below a granite peak, with a quoted passage in German about climbing the last 300 metres to the summit, then a line promising more travel stories and photographs in the newsletter, fields for first name and email, a consent checkbox, and an orange “Jetzt anmelden” button.
    Story-led version Opens with a climber’s account of the last 300 metres to a summit, set over a photograph of two climbers below an alpine peak, and offers more travel stories and photographs in the newsletter.
  • Black Diamond product page dimmed behind a wide sign-up pop-up. On the left, a hiker wearing a headlamp walks over rocky ground at dusk; on the right, white capitals ask whether you want to be first to hear about exclusive offers, competitions and travel stories, above fields for first name and email, a consent checkbox, and an orange “Informiert mich!” button.
    Benefit-led version Leads with what a subscriber gets instead: “Du möchtest von exklusiven Angeboten, spannenden Gewinnspielen und inspirierenden Reiseberichten immer als Erstes erfahren?” (“Want to be first to hear about exclusive offers, competitions and travel stories?”), beside a night hike lit by a headlamp.

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