Custom development work
Builds that go beyond an off-the-shelf theme, from marketplaces to custom storefronts. Each project links to its full write-up.
The projects in full
See all work
End-to-End Marketplace Platform for Venue-Based Brand Discovery and Commerce
For Wellocated, we delivered the end-to-end platform from product strategy and UX to engineering and deployment. We built the core system for venue onboarding and management, brand placement booking, and marketplace operations. We also implemented seamless QR-to-checkout purchasing to convert in-venue discovery into immediate sales.
E-commerce store for luxury fashion brand
Developed and delivered a B2C eCommerce platform for an independent luxury fashion brand specializing in women's clothing and headwear. The solution was built on Magento 2, with parallel Shopify experience considerations for DTC workflows, focusing on performance, scalability, and refined brand presentation.
How the work runs
Shape it
Before architecture: what the business actually does, where the current setup fights it, and whether this needs custom development at all. Occasionally the honest answer is that it does not, and that conversation is cheaper now than in month four.
Prove the hard part
Every project of this kind has one genuinely uncertain piece, a data model, an integration, a rendering strategy. We build that first, in isolation, so the risk is retired while it is still cheap to change direction.
Build in increments
Two-week increments against a deployed environment you can use. Not screenshots, not a demo branch, the thing, running, so feedback is about behaviour rather than intent.
Run it
Custom software needs an owner after launch. We either keep that role, monitoring, dependency updates, the next increment, or hand over to your team with the documentation and access to take it on properly.
Related services
Custom & Headless Development Beyond the Platform
Next.js storefronts, custom commerce platforms, technical SEO and AI integration for teams the theme layer no longer fits.
Tell us what your store needs to do.
Send a short note about the platform you're on and what's in the way. You'll get a reply from an engineer, usually within one business day, not a sales sequence.