Abandoned cart
Goal: recover sales that almost happened
Trigger: leaves items in the cart
Abandoned cart email
Basket reminder header
Basket reminder module
Email marketing
Email Marketing That Brings Customers Back
Email is the only channel you own outright, and for most stores it is the largest single source of repeat revenue, which makes it strange how often it is four broken automations someone set up during launch week. We build the flows that actually run the business, connect them to real catalogue and order data, and keep the sending list healthy enough that the good ones land.
Book a call01 · Newsletters
Campaigns for every moment
One-off emails sent to your list or a segment: new arrivals, offers, the story behind the product and seasonal moments. Each is built on your brand template, so every send looks like you.
Duvets and pillows
Pick your favourites
Bestsellers
Quality and freshness
We miss you
Cart reminder
Mission Zero
Direct delivery
Welcome email
Order confirmation
Brand story
Groceries online
02 · Automated flows
Emails that send themselves
Set up once, working every day. Each flow starts when a customer does something, like joining your list, leaving a cart or placing an order, and sends the right email at the right time.
Win-back
Goal: bring quiet customers back
Trigger: no recent order
Win-back email
03 · Pop-ups
Pop-ups that grow your list
Every flow starts with a subscriber. We design pop-ups and forms that match your site, ask for as little as possible and appear at the right moment, on desktop and mobile.
Welcome discount
Black Deals early access
Jacket giveaway
E-bike giveaway
Free sleep e-book
Self-care bundle giveaway
Free shipping offer
Summer giveaway
Sample box giveaway
Advent calendar offer
Black Week countdown
Welcome offer pop-up
Shows after a few seconds on the first visit
Exit-intent pop-up
Shows when a visitor is about to leave the page
Mobile sign-up
Slides up from the bottom after the visitor scrolls
04 · Campaign creatives
One campaign, every channel
A campaign idea designed once and adapted for each place it appears, from website banner to email header and social, so customers recognise it wherever they see it.
Offers and reminders
Black Week and new arrivals
Giveaways and summer
Flows first, campaigns second
Campaigns are the visible part of email, the thing that goes out on Thursday and gets a number attached to it. Lifecycle flows are the part that quietly compounds: a welcome series, a browse and cart sequence, post-purchase, replenishment, and a win-back that runs on a schedule nobody has to think about. For most stores, a well-built flow set out-earns the campaign calendar, and it does it without anyone writing anything new that month.
That is why we build flows first. It is also why the first thing we look at is not the email tool but what it is connected to. A cart flow that cannot render the actual product someone abandoned is a generic reminder, and it performs like one. A replenishment flow needs to know a product is consumable and roughly how long it lasts, which is catalogue data, not email data.
This is the part that gets skipped when email lives with a marketing agency and the store lives with a development agency: nobody owns the join. We do both, which mostly means the join gets made instead of being described in a meeting.
What we build
A first engagement usually covers the flow set and the data behind it; campaigns follow once that is running.
- Welcome and lead-capture series, including the sign-up form and where it fires
- Browse abandonment and cart recovery, rendering the actual products in question
- Post-purchase sequences: shipping, onboarding, review requests, cross-sell
- Replenishment and win-back timed to your catalogue rather than a generic 90 days
- Segmentation built on purchase behaviour and product data, not just open rates
- Campaign templates your team can send without a designer or a developer
- Deliverability setup: authentication records, sending domain, list hygiene
- Catalogue and order-data integration between the store and the email platform
How it runs
Audit
What is sending today, what it earns, and what is quietly damaging the sender reputation the rest of it depends on. Usually there are two flows doing well, three switched off mid-edit, and a list segment that has not been cleaned since 2023.
Plumbing
Authentication, sending domain, and the product and order data feed. Unglamorous, and the reason the flows built on top of it work, an email that lands in spam has no open rate to optimise.
Build
Flows first, in the order they earn: welcome, cart, post-purchase, then the long-cycle ones. Each goes live as it is finished rather than waiting for the whole set.
Hand over or run it
Either your team takes the campaign calendar with templates and documentation, or we keep sending. Most clients take campaigns in-house and leave the flows and the data plumbing with us.
Klaviyo or Mailchimp?
For an ecommerce store with a real catalogue, Klaviyo is usually the right answer. It was built for this: product and order data are first-class, segmentation can reference what someone bought and when, and the Shopify integration is deep rather than a connector. If you are choosing today and you sell products, start there.
Mailchimp is a reasonable place to stay if you are already on it, your list is modest, and email is one of several things a small team does rather than a channel with an owner. The migration to Klaviyo is not free, flows, templates and segments all have to be rebuilt, and there is a period where you are paying for both. We have moved plenty of stores across and we have also told plenty of stores not to bother yet.
We work in both, and the recommendation depends on your catalogue and your team rather than on which one we prefer.
An Atlanta email marketing agency, not a reseller
We are in Atlanta, and email is the service where being in the same time zone as your team matters most, campaign calendars move quickly, and a promotion that needs to go out tomorrow does not survive a 12-hour reply cycle. You work directly with the people building the flows.
If your store and your email currently sit with two different suppliers, that is worth a conversation on its own, whoever ends up doing the work. The gap between them is where most of the missed revenue is. It usually shows up as flows that cannot reference the catalogue properly, and it is generally fixable without replacing either supplier, someone just has to own the join between them.
Proof
Lifecycle emails and sign-up pop-ups for Black Diamond
Abandoned-cart and win-back emails and two newsletter sign-up pop-ups for Black Diamond’s European store, designed by Victoria.
Newsletter emails and a sign-up pop-up for food.de
Four newsletter emails, two basket-reminder modules and a newsletter sign-up pop-up for food.de, a German online supermarket, designed by Victoria.
Questions
Email marketing: common questions
Can't find the answer you're looking for? Reach out to our team for a personalized consultation.
How much of our revenue should email be?
For an established DTC store with a working flow set, somewhere between 20 and 30 percent of total revenue is a common range, most of it from automations rather than campaigns. Well below that usually means the flows are missing or broken rather than that the copy needs work.
Should we move from Mailchimp to Klaviyo?
If you sell products with a real catalogue and email matters to the business, usually yes, Klaviyo treats product and order data as first-class, which is what makes behavioural segmentation possible. If your list is small and email is a side channel, the rebuild cost may not be worth it yet. We will give you a straight answer either way.
Can you write the emails as well as build them?
We handle design, build and the data behind it, and we will write flow copy where it is structural, the sequences that run the same way every time. For campaign copy in your brand voice, the best results usually come from someone in your team who knows the customers, with us handling the send.
Our emails go to spam. Can you fix that?
Usually. It is almost always authentication records, a sending domain that does not match, or a list with too many dead addresses being mailed too often. All three are fixable, though reputation recovers over weeks rather than overnight, so it is worth starting before a peak season rather than during one.
Do you need to have built our store to do this?
No, and plenty of email clients came to us with a store someone else built. It does go faster when the product data is already clean, which is often the first thing the audit turns up regardless of who built it.
Related services
Shopify Development & Support for DTC Brands
Themes, migrations, integrations and ongoing support for DTC brands on Shopify and Shopify Plus.
Product Information Management, Implemented Right
Pimcore, Salsify and BlueStone PIM implementations, integrated with the storefront and the systems that feed it.
Tell us what your store needs to do.
Send a short note about the platform you're on and what's in the way. You'll get a reply from an engineer, usually within one business day, not a sales sequence.